5 Points (for the Pastor & Social Media)

It feels like we're always missing something, huh?

Every conference, pastors' gathering, must-read book, and leadership seminar seems to bombard us with another trade secret that makes us feel like ignoramuses for not having come up with it ourselves. And frankly, the pressure can become overwhelming.

Regardless of the picture painted for us by Marvel Comic pastors who, in their spare time, complete a book, post blogs, fly to conferences, manage sermon prep, train leaders, host community groups, and have six date nights a week while receiving another parenting award, the fact is that none of us have that kind of game. But have no fear, pastor, there is therefore now no condemnation for those who are in Christ Jesus. And that means no fear for those not necessarily so into Facebook, Twitter, blogging and so forth.

Here’s a couple of things to keep primary: God builds the church, not media platforms. So our churches need to be resolutely about people, not platform building. They need to be about bonding together as a gospel community, not about pastors dishing out disguised face brags to receive personal accolades from hordes of imaginary admirers. There is glory at stake here that God is fairly serious about keeping his own.

God builds the church, not media platforms.
So our churches need to be resolutely about people, not platform building.

Having said that, social media can be a God-glorifying tool for the building up and edification of you, your people, and your community. How? Below are five different ways that social media can be used to further your mission for being a gospel-centered, relationally driven, God glorifying church:

  1. Proclaim Truth
  2. Express Gratefulness
  3. Share Resources
  4. Distribute Information
  5. Develop Community

Ronnie Martin is founder and Lead Pastor of Substance Church, in Ashland, Ohio and author of Finding God in the Dark (w/Ted Kluck) and Stop Your Complaining, in addition to being a contributing writer for The Gospel Coalition. Ronnie is the Church Plant Director for the EFCA, Allegheny district. He and his wife Melissa have a daughter, Beth. You can follow Ronnie on Twitter @ronniejmartin.